Making of John Lewis Animated Advert: The Bear & The Hare

John Lewis Christmas Ad 2013 – Bear & Hare

This advert for John Lewis (a UK department store) is pretty special. I always love seeing the intricate, passionate, endless work that goes into make amazing animation, which you can see in the making of video below. Directed by Elliot Dear & Yves Geleyn it’s very lovely work. Creative Review has a good article featuring co-director Elliot Dear on the creative process.

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